BIRMINGHAM, AL — Mayer Electric Supply, now known simply as Mayer, has announced the launch of its evolved brand identity. Mayer is a wholesale distributor of electrical products and equipment, connected solutions, lighting, digital tools, DataCom technologies, power distribution and automation and control systems.
"As a business, Mayer has become faster, more modern and digitally integrated to deliver measurable value beyond distribution. It is vital that our brand’s look and feel reflect these transformational changes so that we remain the First Choice of our customers, Associates and suppliers," said Wes Smith, president of Mayer. "Our industry is changing rapidly, and Mayer continues to evolve in order to become an innovative technology leader that stays ahead of the digital curve — not only in our daily operations, but also in how we tell our brand story and in how our connected team delivers innovative solutions and unrivaled service."
Mayer’s brand evolution includes a modernized, sophisticated new logo and mark, a fresh color palette, updated brand positioning and company messaging and a shorter naming convention. The new design and overall aesthetic pay homage to Mayer’s history, while also aligning with the company’s upward trajectory.
"Knowing that our brand evolution would represent both our successful history and promising future, we aimed to highlight our robust capabilities, digital expertise and inventive approach,” said Dave Karr, director of marketing at Mayer. "Most importantly, our new brand symbolizes the rock-solid foundation of our business — unshakeable core values and a strong, family-oriented culture."
The company unveiled its brand evolution and shared why the change was made with its customers, Associates and supplier partners via video, introducing the refreshing, impactful way in which the company will tell its brand story moving forward.
"Mayer is and always will be a family company that deeply respects its associates and holds true to the strong traditions, culture and values that make us who we are,” added Nancy Goedecke, chair and CEO at Mayer. "With this continued commitment in mind, our new, evolved brand honors our legacy and empowers our future."