Oss, Netherlands - 18th of December 2012 — In September of this year, Dreumex launched the “I ♥ dirty hands” campaign which connects Dreumex with their target group: the working men and women who have dirty hands.

Dreumex, an international manufacturer of hand cleansing products, offers hand care solutions to employees in automotive, heavy-duty, manufacturing and many other industries where people get their hands dirty every day. A lot of people who work with their hands every day have to deal with oil, grease, adhesives, paint, ink, etc. often fail to realize how important it is to take good care of their hands. With this campaign, Dreumex wants to draw attention to the importance of good hand care.

Part of the “I ♥ dirty hands” campaign is Dreumex's sponsorship of Team XDakar in the toughest rally in the world: Dakar 2013!  Who has dirtier hands than the mechanics of a Dakar team?

Team XDakar has been fully equipped with the Dreumex One2clean system with a pre-work cream (Dreumex Universal Protect™), a Dreumex One2clean™ touch-free dispenser with Dreumex Special and a nurturing cream (Dreumex Natural Care™). When it comes to hand care, the XDakar mechanics will have everything they need to reach the finish line with clean and healthy hands.

From September 1 until December 16, end-users of both Dreumex and Gent-l-kleen Products, our United States affiliate, had the opportunity to participate in the special Dakar promotion. With the purchase of one of the Dreumex or Gent-l-kleen promotional products, participants had the chance to win a spectacular five-day trip for two to the finish of the Dakar Rally as well as a Meet & Greet with Team XDakar. We are proud to announce the winner today:

The winner is: Martijn Berendse from The Netherlands!

Dreumex congratulates Martijn Berendse with winning this prize and we wish him an unforgettable time in Chile!

This rally kicks off on the 5th of January 2013 and finishes on the 21st. Dreumex follows the men with the dirtiest hands, Team XDakar and all the latest Dakar news on the Dreumex Facebook page and the special campaign website During the Dakar rally, there’s a live route on Don’t miss it!