LATHAM, NY — Protective Industrial Products announces the expansion of its marketing team with the addition of two seasoned marketing professionals — one to lead its industrial division and the other to lead its retail and specialty markets.
Eric Henzie will be supporting PIP's growth initiatives as marketing manager of PIP's industrial division. He comes to PIP with nearly 20 years of experience holding a variety of marketing roles with Cabela's Inc. and Orvis. His most recent role was as marketing director for a manufacturer of industrial printing equipment.
Joining PIP's Safety Works division is Andrew Sheridan, who will be supporting major growth initiatives as marketing manager of PIP's retail and specialty markets. Sheridan has spent the past nine years in product and marketing manager roles at Cascades Tissue Group where he helped lead their product rationalization and rebranding efforts.
“Two talented individuals with a wealth of experience and best practices”, is how Anthony Di Giovanni, VP of Global Marketing, sums up this latest move. “We are preparing for continued accelerated growth driven by organic and acquisition initiatives as well as by converging markets, global expansion and new channels to market.”