Infographic: 72 Stats To Understand SEO in 2018

If you rely on Google’s traffic as the main source to attract new customers to your business, it is very likely that you have faced the consequences — both good and bad — of the fact that SEO is always changing. Here, see a list of facts and statistics that show the influential factors behind SEO strategies.

If you too rely on Google’s traffic as the main source to attract new customers to your business, it is very likely that you have faced the consequences — both good and bad — of the fact that SEO is always changing.

We at SEO Tribunal did as well!

Technically, it is impossible (unless you have an IQ of 140 and you are into tech) to precisely zero-in on the factors that are improving your SERPs. 

So here is a list of facts and SEO statistics that we accumulated to get some insights into the influential factors and figure out our SEO strategies.

We collected the information from authentic sources, including experts’ research results.

SEO Statistics Infographic Outline

Below is a brief explanation of each of the points we covered in our infographic.

Consider it a spoiler of all the facts and stats you should expect to learn, as well as the tips and hacks that we have in store for you!

Search Engines

From 1993 when Archie, the first search engine was launched, seven more prominent search engines appeared on the world wide web, including Yahoo, Baidu and Google, with Bing being the youngest. Google remains the most used one, holding 72.87 percent of the desktop and 92.59 percent of the mobile searches which is one of the most important pieces of information regarding search engine optimization stats.

Google Algorithms

Google has introduced several algorithm changes ever since it was first launched; the most important ones being:

  • Google Panda in 2011 (affected 12% of the searches);
  • Google Penguin in 2012 (impacted search queries by up to 3%);
  • Rankbrain in 2016 (providing users with the most relevant search results).

Who Controls the Market?

As mentioned earlier, Google holds the biggest share of the market. Baidu, the first Chinese licensed search engine, holds 12.85% of the desktop and 4.57% of the mobile searches, placing it in second place.

Bing has noticed a growing trend in the past few years, and today it holds 7.70 percent of the desktop and 1.16 percent of the mobile market share. Yahoo, Yandex, and other search engines hold the smaller part of the market share.

SEO Facts and Figures – Current & Future Trends in Search Volume

At this point, search engines are accounted for 39 percent of the global e-commerce traffic, of which 35 percent is organic, and 4 percent paid search. However, 70-80 percent of the search engine users ignore the paid ads and focus on organic results.

The future will see complete mobile domination and projections are that 50 percent of all searches will be voice searches by 2020. Also, RankBrain is expected to become responsible for 100 percent of the search queries, improving the overall quality of Google search results.

When it comes to tracking the search volume, it’s clear that the audience growth over the past four years has been dominated by mobile users. Today, 58 percent of searches come from mobile. Also, 40 percent of people search solely on a smartphone.

SEO Fact Sheet – Advantages of Ranking on Google

Being in the top 10 results on Google brings some benefits among which the most notable are gaining high-quality leads and 30 percent brand lift.

Many factors influence your rankings, including page speed, content quality, and the bounce rate.

According to the first page of Google statistics, a top ranking website has an average speed of 1900 ms, longer and highly informative content, as well as 8.7 percent lower bounce rate than the ordinary websites.

The backlink profile, SSL security, CTR, images, LSI keywords and the time users spent on the website are also some of the determining factors.

Local SEO Statistics & Ranking Factors

SEO is extremely important for local businesses, as statistics show that 46 percent of all Google searches are local.

Local searches result in higher traffic conversion; i.e., 18 percent of local smartphone searches led to purchase within a day compared to 7 percent non-local searches.

Link signals and on-page signals are the main local ranking factors. Next come the behavior signals, personalization, citation signals, review signals and social signals.