Austin, TX – Zilliant, an optimization company that helps businesses make smarter pricing and sales decisions, today announced the launch of a new version of SalesMax that helps B2B companies prevent customer churn, increase share-of-wallet, and maximize customer lifetime potential. Offered as software-as-a-service, the latest release of SalesMax extends Zilliant’s patent-pending Purchase Pattern Profiling technology with new capabilities to identify hidden opportunities across a company’s entire customer and product portfolio, including:
- Product relationship patterns that identify unmet customer needs that are likely being met by other suppliers.
- Customer classification, which provides a 360-degree view of customer spend potential.
As a result of these new capabilities, early results show an average increase in the opportunity amount identified by more than 20 percent. It also enables companies to predict customer churn sooner, giving them the intelligence to proactively retain customers. In addition, SalesMax offers expanded customization options and provides real-time visibility to sales management to drive sales team adoption.
For more information, please visit www.zilliant.com.