CALGARY, AB — ActiveConversion, a North American provider of marketing technology for industrial businesses, has announced improved lead sharing features for manufacturers and distributors, as part of its latest software release.
The new distributor dashboard allows for more efficient sharing of leads between manufacturers and their distributors. Manufacturers are able to pass leads directly to distributors and keep track of which ones have been followed up with.
“We work closely with both manufacturers and distributors and find that in many cases manufacturers are sitting on sales leads that their distributors would find valuable. The distributor dashboard makes it easier for those leads to be passed along to distributors while keeping track of which ones have been followed up with” says ActiveConversion CEO Fred Yee.
For distributors, who receive leads via the dashboard, it is easier to manage leads which have been forwarded, while providing an efficient way to keep manufacturers informed when leads have been contacted.
“This new feature helps to build closer relationships between manufacturers and distributors. Allowing leads to be easily shared generates new business and ensures that no opportunities are left on the table” says