MSC Industrial Supply — one of the largest MRO products distributors at No. 11 on ID's Big 50 List — has recently upped the ante for its education efforts with its 'Better MRO' online information hub.
MSC has been a leader in providing MRO information for years, but the new offering — marketed with a video campaign in September — centralizes and curates the company's wealth of knowledge and data content into an engaging webpage.
The www.mscdirect.com/betterMRO 'about' page states: "Join our community and experience engaging videos, articles, editorials and learning tools that keep you on the edge of progress and moving at the speed of the industry. Access experts, peers and innovators as well as purpose-built tools and productivity calculators for support in your daily operations. Whether you are seeking a solution to a current problem, or to actively prevent future issues, Better MRO is your source for keeping current and staying on top."
The website focuses content on areas of employee and facility safety, machining and metalworking, providing insight and best practice articles, case studies and interactive tools like a Productivity Calculator and Safety Product Selector.
“If we can close the gap between knowledge and passion, we can all shape a better future together — one with fewer trade-offs, and more growth," MSC senior vice president - chief strategy & marketing officer Steve Baruch states in the 'about' page.
Check out MSC's 'Better MRO' videos below: