Practical Marketing Considerations: Webcast May 15

A great opportunity to learn about hiring marketing talent, selecting marketing partners, and improving teamwork in marketing and sales . . .

Practical Marketing Considerations for Construction Brands: Webcast May 15

Naperville, IL - A webcast from the Construction Marketing Association (CMA) will address the three very important aspects of marketing in the construction industry:  hiring marketing talent, selecting marketing partners, and improving teamwork between marketing and sales departments. The free webcast for members and non-members is scheduled for Tuesday, May 15, 2012, at 1 pm CST.

Panelists include Jim Scarlata, Marketing Director for Knaack LLC and CMA board member, and CMA Chairman Neil M. Brown. Other panelists to be announced.

“With the fast-changing marketing mix, it is more difficult to find qualified marketing staff and agency partners," states Neil M. Brown. "Establishing effective communications and processes between marketing and sales has always been critical, but has some new considerations with the changing roles of marketing."

To register for the free Practical Marketing Considerations for Construction Brands Webcast, link to:


The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and Construction Marketer of the Year Awards. Full information on the association is available on the website at The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-579-8383.


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