SureWerx Acquires NEOS Overshoe Brand

The NEOS Overshoe brand has evolved over the past 15 years to become the leader in overshoe protection in the industrial and professional markets.

Neos Surewerx

Elgin, Illinois – October 4, 2022:  SureWerx, a leading global provider of safety, tool & equipment products, announced that it has acquired NEOS Overshoe from Rocky Brands, Inc (NASDAQ: RCKY). Terms were not disclosed. 

Since 1993, NEOS Overshoe has been designing and manufacturing premium overshoes built to protect end users from the elements. The brand has evolved over the past 15 years to become the market leader in overshoe products in industrial and professional markets. Today, NEOS products are available to workers across a broad spectrum of industries, including logistics, transportation, utilities, law enforcement, agriculture, and the public sector. The NEOS Overshoe offers an extra level of comfort, durability, insulation and traction to help keep feet and shoes dry and protected in the harshest environments.  Overshoe options include integrated ice cleats to minimize slips and falls during winter use, and non-spiked versions, offering 100% protection for your footwear of choice from wet, muddy, snowy and icy conditions. 

SureWerx CEO, Chris Baby, shared that “Adding NEOS Overshoe furthers our goal of becoming the global leader in Safety and Productivity.  We are thrilled to be adding this highly respected brand to our market leading portfolio of best-inclass safety products.”    

“As with the recent MEGAComfort acquisition, we see tremendous opportunities to leverage the NEOS Overshoe brand across our broad spectrum of distributors and end users alike. Offering a full range of premium overshoes enhances our one-stop shop foot protection program and further strengthens our position as a leader in our market” stated FSI President, Aaron Atkinson. 

About SureWerx

Co-headquartered in Vancouver, British Columbia, and Elgin, Illinois, SureWerx is a leading global supplier of professional safety products, tools, and equipment. SureWerx markets its products in: 

  • Canada: under the JET, Strongarm, ITC, STARTECH, Pioneer, Ranpro, PeakWorks, Sellstrom, Jackson Safety, Due North, K1, MEGAComfort and NEOS brands. 
  • United States: under the American Forge & Foundry, Pioneer, PeakWorks, Sellstrom, Jackson Safety, ADA Solutions, Due North, K1, Avenger Work Boots, Nautilus Safety Footwear, MEGAComfort and NEOS brands. 
  • Europe: under the Jackson Safety, Sellstrom, Balder, Due North and K1 brands. 

More information can be found at  

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