The Value of Branding & Marketing for Distributors

What is brand awareness? If you're an industrial distributor, is that really what you need? In this video, we look at how branding can help B2B e-commerce businesses differentiate and start building customer loyalty.

Aug 27th, 2018

What is brand awareness? If you're an industrial distributor, is that really what you need? In this video, we look at how branding can help B2B e-commerce businesses differentiate and start building customer loyalty.

More in Home
Fortune 2020 Most Admired Companies
Grainger, Fastenal on 'Most Admired' List
Three industrial distributors made the cut, while the parent company of another was included as well, along with numerous electrical distributors and industrial suppliers.
Jan 22nd, 2020
Lss 3 X Recip Saws Nr
High-Performance Reciprocating Saw Blades
The Starrett line of 3X Power Bi-Metal Recip Blades includes blades for cutting wood, metal, multiple materials and heavy-duty cutting.
Jan 22nd, 2020
Ohio Transmission Laron
Ohio Transmission Corp. Acquires Laron
Arizona-based Laron providesmechanical and electrical motor repair service to the Southwest US.
Jan 22nd, 2020
Evergreen
Evergreen Mktg. to Transition CEOs in 2022
Kevin Higginbotham has been with Evergreen since 1995 and served as its CEO since 2006.
Jan 20th, 2020
Fpc Slim Web
EMUGE Appoints National Account Manager
Metalworking industry veteran Scott Lowe now responsible for EMUGE's US and Canada channel partner relations.
Jan 20th, 2020
Pointy
Google Buys Retail Products Lister Pointy
Ireland-based Pointy is known for its hardware device that automatically uploads a retailer's product to a website whenever it is scanned.
Jan 20th, 2020
In this Jan. 14 photo, shipping containers are stacked at a dockyard on the Yangtze River in Nantong in eastern China's Jiangsu Province.
Reduced Rates, Trade Tension to Aid World Growth
The International Monetary Fund foresees world economic growth accelerating from 2.9 percent last year to 3.3 percent in 2020 and 3.4 percent in 2021.
Jan 20th, 2020
I Stock 1028462780 (1)
Signs Point Up for Small Manufacturers
ISM's latest monthly report pointed to a possible end to a decline in manufacturing that brought the industry's activity to its lowest point since the end of the Great Recession.
Jan 20th, 2020
Fortive Logosdfg
Fortive Announces New Industrial Company
Led by former Columbus McKinnon CEO Mark Morelli, Vontier's portfolio includes professional tool brands Gilbarco Veeder-Root, Matco Tools and Teletrac Navman.
Jan 20th, 2020
Ntma Secondary Tag Full Colora
NTMA Announces New President
Roger Atkins, a lifelong member of the National Tooling and Machining Association, takes over leadership of the group as it begins a new decade.
Jan 20th, 2020
Sandvik Walter
Sandvik May Close Germany Walter Plant
If closed, production at Walter's Frankfurt plant would be transferred to other units within Sandvik Machining Solutions.
Jan 20th, 2020
Osha Ere
OSHA Fines WI Valve Supplier $172K
OSHA has cited Milwaukee Valve Company for exposing employees to lead and copper dust and other hazards.
Jan 20th, 2020
Timken Sd
Timken Renovates AL Gear Repair Facility
The project includes an isolated assembly bay, the addition of a retractable paint booth and a large industrial parts washer.
Jan 17th, 2020
In this Oct. 2, 2019 file photo, a carpenter works on a construction site in North Andover, MA.
Dec. US Housing Construction Jumps 16.9%
Housing construction has been rising since July, helped by falling mortgage rates and increased demand amid historically low unemployment.
Jan 17th, 2020