Eric Sorensen

Director of Multimedia
Ericprofile

Eric Sorensen is the director of multimedia at Industrial Media.

Latest in Home
B2B Digital-Assisted Selling at Its Best
Sponsored
B2B Digital-Assisted Selling at Its Best
August 22, 2025
Agentic Ai Parradee Kietsirikul
Industrial AI Playbook: Opportunities in Supply Chain and Distribution
August 22, 2025
I Stock 2153670640
Electrical Components International Sold in Nearly $2B Deal
August 22, 2025
I Stock 1198840524
Metalformers' Optimism Dips Slightly
August 22, 2025
Related Stories
Jayne Millard and Luis Valls.
Staffing Changes
Turtle Names Millard, Valls Co-CEOs
Screen Shot 2023 09 28 At 11 44 44 Am
Operations
Industrial Distribution's September/October Digital Edition
A (Re)Powered Fastenal fleet vehicle.
Logistics
Fastenal to Trial Electrifying Fleets
B2B Digital-Assisted Selling at Its Best
Sponsor Content
B2B Digital-Assisted Selling at Its Best
More from Eric Sorensen
B2B Digital-Assisted Selling at Its Best
Sponsored
B2B Digital-Assisted Selling at Its Best
These capabilities help sales teams close deals, empower buyers, and consolidate the sales process into one platform.
August 22, 2025
Ep100tn
5 Minutes with ID
How Distributors Can Use AI to Boost Revenue and Margins
Distro calls its solution the “complete AI wingman.”
July 9, 2025
Brian Gardner
5 Minutes with ID
Why Your CRM Needs Its Own CEO
CRM can provide a foundation for success — but only if it's done in the right way.
June 25, 2025
Ep95tn
Video
Q&A: Why Your Focus on Cost is Making You Weak
Justin Roff-Marsh explains how distributors are less profitable when they focus on cost over speed.
April 14, 2025
Ep96
Video
Endries CEO Michael Knight on Today's 'Increasingly Chaotic' Trade Environment
"What's happening now has everybody running for their foxholes again."
April 8, 2025
A Iindistpart2
Video
AI in Distribution Video Report: Part 2
Incorporating AI tools may mean rethinking the distribution business model, but experts say it's within reach.
March 10, 2025
Ep88
Video
Vocational Program Guide Helps Businesses Find Talent
The free, downloadable guide features thousands of programs across the country.
February 25, 2025
Aiindist Ep1
Video
AI in Distribution Video Report: Part 1
Find out how distributors are approaching this rapidly evolving technology.
February 18, 2025
Ep86
Video
ISA CEO Talks Tariffs, Jobs and How the '25 Convention Will Respond
ISA25 programming will "sift through the noise" to get at the biggest issues impacting the distribution channel.
February 13, 2025
Ep82
Video
How Rexel Is Taking on the Explosive Electrification Trend
Eric Packer discusses the biggest opportunities in the market.
December 9, 2024
Ep81
5 Minutes with ID
Social Network for Trades Aims to Be One-Stop-Shop
David Bauders explains the evolution of Trade Hounds.
November 19, 2024
Ep77tn
Video
How Endries International Is Taking Advantage of AI
And where the technology is headed.
September 9, 2024
Ep73id
Video
Helping Smaller Industrial Distributors Compete on a Local Level
What else can you do when competitors buy up all the SEO?
August 13, 2024
Ep75tn
Video
Distributors’ Opportunities in AI
Why industrial distributors are uniquely positioned to evaluate what AI has to offer.
August 5, 2024
Ep68
Video
Finding Opportunity When the Market Doesn’t ‘Carry the Channel’
As distributors stare down a potentially sluggish year, how they can continue to go after more market share.
February 28, 2024