Eric Sorensen

Director of Multimedia
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Eric Sorensen is the director of multimedia at Industrial Media.

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The Logistics and Transportation Survival Guide
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More from Eric Sorensen
Security Breach Podcast
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A new video series from Manufacturing.net - Security Breach, looks to offer the insight and tools needed to ready your company's defenses. Stay up-to-date on today's vital cybersecurity topics by subscribing here.
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Q&A: Why Your Focus on Cost is Making You Weak
Justin Roff-Marsh explains how distributors are less profitable when they focus on cost over speed.
April 14, 2025
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Endries CEO Michael Knight on Today's 'Increasingly Chaotic' Trade Environment
"What's happening now has everybody running for their foxholes again."
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AI in Distribution Video Report: Part 2
Incorporating AI tools may mean rethinking the distribution business model, but experts say it's within reach.
March 10, 2025
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Vocational Program Guide Helps Businesses Find Talent
The free, downloadable guide features thousands of programs across the country.
February 25, 2025
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AI in Distribution Video Report: Part 1
Find out how distributors are approaching this rapidly evolving technology.
February 18, 2025
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ISA CEO Talks Tariffs, Jobs and How the '25 Convention Will Respond
ISA25 programming will "sift through the noise" to get at the biggest issues impacting the distribution channel.
February 13, 2025
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How Rexel Is Taking on the Explosive Electrification Trend
Eric Packer discusses the biggest opportunities in the market.
December 9, 2024
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Social Network for Trades Aims to Be One-Stop-Shop
David Bauders explains the evolution of Trade Hounds.
November 19, 2024
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How Endries International Is Taking Advantage of AI
And where the technology is headed.
September 9, 2024
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Helping Smaller Industrial Distributors Compete on a Local Level
What else can you do when competitors buy up all the SEO?
August 13, 2024
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Distributors’ Opportunities in AI
Why industrial distributors are uniquely positioned to evaluate what AI has to offer.
August 5, 2024
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Finding Opportunity When the Market Doesn’t ‘Carry the Channel’
As distributors stare down a potentially sluggish year, how they can continue to go after more market share.
February 28, 2024
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How Distributors Are Failing New Sales Talent
What compelled Frank to write "The New Sales Guy Project" and why it's a must-read.
February 21, 2024