As more and more distributors contend that online orders make up a major segment of customer purchases, there is still a wide contingent of companies who say the opposite – where e-commerce transactions represent nominal volume, or that online customer interactions aren’t even a priority.
It stands to reason that there may be a knowledge gap -- or at least an execution one -- when it comes to full, industry-wide e-commerce adoption. There are several factors likely in play. In a recent survey, our audience of industrial distributors identified core challenges that are standing in their way.
Joining us today for some input on this topic is an expert in the field – Lance Owide. Lance is the Vice President and General Manager of B2B for e-commerce company BigCommerce, a company that provides intuitive, customizable ecommerce platforms, built for the unique needs of B2B.
Click here to view part 1 of this video series on e-commerce where we discuss how to drive traffic to your website.
