Wisconsin supplier LTL Supply has rebranded and will assume the name of its new parent company, officials announced earlier this month.
Value Added Distributors, which acquired the Green Bay provider of wire harnesses and electrical supplies late last year, said that the announcement marked “the final step” in LTL’s integration into VAD.
"Since the acquisition, our teams have been working closely to align operations, combine resources and set shared goals, all with our customers' needs at the forefront,” VAD Vice President of Sales David Burt said in a statement. “That work ensures a seamless transition today and positions us to deliver more products, resources and support in the years ahead."
“While our name is changing, the values that built our business over the past 40 years will continue to guide everything we do,” added LTL General Manager Katie Cegelski.
VAD, based in De Pere, Wisconsin, is a distributor of hose, fittings and hydraulic components with 14 locations across Wisconsin and the eastern U.S. It was acquired by private equity firm Rotunda Capital Partners earlier in 2025.
