When it comes to AI, many distributors are still dipping in a toe, but experts believe that they need to get more aggressive about their approach.
Joining us today is Kristen Thom, the Senior Vice President of Customer Experience at White Cup and author of a recent guest column for Industrial Distribution magazine titled “Busting the Top AI Myths Holding Distributors Back.”
This article generated some buzz with our audience, so we thought we’d follow up with Kristen for a deeper dive on some of the key points.





















