Mike Franz, founder and CEO of iNSUPPLI, says he has found a way for smaller industrial distributors to compete with large competitors by offering information on local distribution by geographic location, price and inventory level.
As a result, these companies don't have to compete with larger players, especially in digital marketing — where competitors can buy up all the SEO.
Franz joins Industrial Distribution to discuss:
- Why local distributors struggle to compete with large national players and online marketplaces.
- Specific examples of the challenges distributors face, and how iNSUPPLi is uniquely positioned to address them.
- A new collaboration with Texas A&M University on a capstone project to identify "grey" data, which could revolutionize the way distributors and OEMs support their local customer bases.
- The unique benefits OEMs can expect from partnering with iNSUPPLi — specifically, efficiency and connectivity.
