When AmazonSupply first launched in 2012, it was anyone's guess as far as what impact the operation would have on the greater B2B supply market. The same could be said when it rebranded and relaunched in April 2015 as Amazon Business. But everyone took notice when the B2B marketplace announced in September 2018 that it had already surpassed $10 billion in annual sales.
On Monday, Amazon Business provided its first sales figure in two and a half years, and it's a figure that's too big for distributors to ignore.
Amazon shared in a blog post that Amazon Business has reached $25 billion in worldwide annualized sales, and that's before its 6-year launch anniversary in April. The company also said that it now has more than 5 million sellers on its platform, with third-party sellers comprising more than half of its annual sales figure. Amazon noted that those 5 million sellers range from sole proprietors to multinational enterprises with tens of thousands of employees on a single account.
The company didn't break out sales figures by geography, but said that in the United States, its two fastest-growing customer segments are public entities and enterprises. Amazon Business serves 45 US states, 90 of the largest cities and counties, and the company noted that 80 of the Fortune 100 companies utilize the platform — including Citigroup, Intel, Cisco, and ExxonMobil.
Amazon Business provided testimonial quotes from several users, sharing the following:
- Director of Procurement Services, University of Washington: "Amazon Business gives users the autonomy to find what they need [to purchase] in a way that’s familiar, easy, and intuitive. It lets us focus on the strategic purchases we make for the university. It has changed the way I think about purchasing."
- Carol Wilson, Chief Procurement Officer, State of Connecticut: "We always look for ways to make our processes more efficient and save money for the state. We started working with Amazon Business to give our agencies the familiar buying experience they use at home, but with the open, fair, and transparent process we need for state government. They had us up and running in two months—it was the easiest implementation we’ve ever had.” - C
- Nassim Kefi, Global IT Procurement Manager, ExxonMobil: "At our scale, every percentage point counts…Considering the sheer size of our procurement organization and our purchasing activities, it adds up fast."
- Mark Arrigotti, Head of Global Procure2Pay, Uber: "With Amazon Business, we can focus on what the data means rather than on whether it is accurate. We used to review purchasing data every two or three months. Now we can look at it in real-time, which makes us much more agile in our decision making."
For content, W.W. Grainger — No. 1 on Industrial Distribution's Big 50 List as the largest industrial distributor in North America — had 2020 sales of $11.8 billion. But as I noted in a blog this past October, there's a good reason why we don't list Amazon Business on our Big 50 List: we still don't know enough about it. While the marketplace shared its annual sales and a few notes about its user-base, it didn't hint at sales figures for specific product verticals. That means we don't know how much of that $25 billion total is in industrial products, as well as other areas like electrical products, medical supplies, automotive supplies, office supplies, etc.
Nevertheless, it's fair to say that Amazon Business' industrial sales would likely place it in the top 10 of our Big 50 List.
So just how much bigger can Amazon Business get? Notable investment analyst, Colin Sebastian of R.W. Baird & Co., said in a research note Monday that Baird conservatively expects Amazon Business' annual revenue to soar to more than $80 billion by 2025, according to Digital Commerce 360.