Shively Bros. Recognized for 3M Campaign

Shively Bros. more than doubled its sales of 3M PPE products and bolstered its overall PPE sales by over 50% last year, company officials announced last week.

RivetMRODistribution marketing firm RivetMRO said Tuesday that the Michigan distributor was the inaugural recipient of its Rivet ROI Award for 2025. The firm said that the annual award will recognize RivetMRO customers with “the highest measurable return on investment” through its “Co-Optimizer” program.


Shively and RivetMRO said that their campaign resulted in sales of 3M PPE climbing from $1.54 million to $3.6 million in one year, while sales across its PPE segment were up 57%. RivetMRO added that “targeted account sales” increased 15-fold, and that customer engagement and conversion rates improved “across multiple channels.”

"The campaign helped us put the right products in front of the right customers through multiple touchpoints, and the results exceeded our expectations,” Shively New Business Development Director Patrick Sheppard said in a statement. “We're honored to be recognized for the growth we achieved together."

The companies said that the award will be officially presented at the AD Industrial & Safety Division North American meeting in San Diego in late September.