MSC Industrial is celebrating 75 years of service by rebranding with a new logo, slogan, video campaign and a new video covering the company's history.
To begin, the Melville, NY-based company — No. 13 on Industrial Distribution's 2016 Big 50 List — has changed its slogan to "Built to Make You Better," and changed its logo to below:
The new tagline is the core of MSC's new marketing campaign that features a series of testimonials and success stories from customers of all sizes. MSC aims for the campaign to capture its evolution in bringing greater value to customers by solving complex MRO and operational challenges.
"With a 75-year history of driving innovation in MRO and metalworking product distribution, we continue to expand our role with customers and suppliers," MSC CEO Erik Gershwind said in a release. "Our team of associates have the talent, expertise and insight to not only keep our customers' manufacturing operations up and running, but to improve their efficiency and performance so they can win. As we do that, we all contribute to a successful industrial economy."
The campaign landing page features six videos.
Prior to that, on Aug. 24, MSC posted this video to its YouTube channel, which takes a look at the past 75 years of success at MSC Industrial.