Border States announced Tuesday that it named Charlie Hoertz as the company’s first vice president of digital transformation.
Hoertz will lead the North Dakota distributor’s “enterprise-wide digital strategy,” including the use of AI tools, process automation, data analytics and IoT technologies to help increase efficiency and “elevate experiences for employee-owners, customers and vendors.”
"The pace of change driven by technology and AI is unprecedented, and success requires bold leadership and a clear vision,” Border States Chief Information Officer Jason Stein said in a statement. “Charlie’s appointment as VP, digital transformation reflects Border States' commitment to accelerating innovation and creating measurable value.”
Hoertz previously served as a senior advisory board member for a European private equity firm and has led digital efforts in manufacturing, supply chain and commercial operations, the company said.
“Transformation requires more than a roadmap — it demands a strong corporate identity and values that guide the journey,” Hoertz said. “Border States is well-positioned for what comes next, and I’m honored to help drive it.”
Border States in the no. 20 distributor on ID’s latest Big 50.
