SureWerx, a leading supplier of professional tool, equipment and safety products globally, is pleased to announce Richard Ayuen as the newly appointed vice president and general manager of SureWerx Canada. The company has experienced significant growth over the past several years and most recently added international acquisitions with ADA Solutions, Jackson Safety, and Wilson Safety Brands.
Ayuen joins SureWerx Canada, bringing with him over twenty years of senior leadership experience and having held senior roles in business development, operations, logistics, and general management. His extensive background includes leadership roles primarily in the industrial sector with products and services that included: tools, electrical, safety, plumbing, and other related technical and engineered products. Ayuen has also held executive positions at other distribution corporations such as vice president of the waterworks division at Wolseley Canada, vice president at Wajax Industrial Components, and vice president at RNG Equipment. Most recently, he held the position of vice president of sales and marketing for North America at Lauzon Distinctive Hardwood Flooring.
“Our recent corporate growth has enabled us to reach new markets and Richard will be an integral part of our leadership team to continue to drive SureWerx’s future expansion,” says Chris Baby, CEO of SureWerx. “Richard’s balanced blend of general management and leadership roles, with strategic marketing and sales experience, lends him to be an ideal candidate for this position.”
“I am thrilled to become a part of an expanding, dynamic and forward-thinking company such as SureWerx who puts their employees and customers first,” says Ayuen. “With their impressive growth portfolio of world-class brands, I look forward to helping SureWerx achieve even further corporate expansion in order to deliver the best solutions to workers across North America.”