A New Model for Project Sales

Ballistix CEO Justin Roff-Marsh on ensuring that you “punch above your weight class.”

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Ballistix/YouTube

In a recent video from sales process engineering provider Ballistix, CEO Justin Roff-Marsh outlines a “shockingly effective” approach to selling into project environments.

Roff-Marsh argues that sales reps typically follow “people to projects,” but that they should actually take the exact opposite route. Doing so, however, requires a radical redesign of your organization’s front-of-house.

For more, download Ballistix’s Project Environment Sales Kit.

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