FARMERS BRANCH, TX — The Evergreen Marketing Group has selected the 2015 dates and locations for its popular one-day workshops for independent and factory-direct sales reps. Called “Managing your Relationships with Independent Distribution,” the workshops have been held around the country since 2006 and focus on sharing best practices in working with independent distributors.
In 2015, the workshops will be held:
- June 3 -- Tampa, FL
- August 20 -- San Francisco, CA
- December 9 -- Dallas, TX
“We began holding these workshops in an effort to improve the relationship between independent distributors and the manufacturer sales reps who call on them,” said Evergreen CEO Kevin Higginbotham. “We cover subjects like how a distributor makes money, best methods for communication, and joint marketing and sales planning.”
One of the more popular parts of the workshop is the distributor panel discussion. During the panel discussion a group of Evergreen construction/industrial distributors field questions from workshop attendees.
“The panel discussion is clearly the most popular segment of the program,” said Higginbotham. “We call it ‘amnesty day’ where no question is out of bounds. It’s a great way for a factory or independent rep to hear directly from a group of distributors about the key issues that can impact their relationship.”
There is a nominal fee to attend the workshop. For more information, contact the Evergreen Marketing Group at 972-242-1600.
The Evergreen Marketing Group is a member-owned cooperative organization founded in 1989 by six construction/industrial supply distributors. It currently consists of 70 distributors with more than 260 locations in the United States and Canada and has combined revenues of over $1.6 billion dollars. The group is focused on driving growth and profitability of its distributors and preferred suppliers through an on-going program of training & education, business development and partnering. Evergreen owns a state-of-the-art 17,000 square foot training center in Farmers Branch, Texas and offers the industry’s only professional certification programs for distributor sales and operations people.
For more information, contact Kevin Higginbotham at 1-800-859-8733.