Rancho Cordova, CA - Tri Tool Incorporated introduced a new brand identity for its over 40 year old privately-held company. The double "T" symbolizes the company's name, Tri Tool and the new tagline "Building Performance" reflects their dedication to building high performing quality tools, services and teams.
"We needed a brand identity that exemplified who we are as a company and what we do for our customers," said Debra Scherber, Vice President of Marketing. "Building Performance is our promise to continually deliver the highest level of safe, reliable, quality tools and dependable on-site services to our customers and distribution partners."
The overall design conveys the strength of the brand with tall, bold lettering matched with the time-honored "T" with refreshed dimensions and recognizable beveled points. The familiar colors bring to mind many of the Tri Tool products that are painted bright blue and easily recognized on many job sites.
"Tri Tool has always been a company of innovation, but we didn't want to stop at just innovating products and services," said Jerri Wernette, Executive Vice President. "It's important for us to honor our heritage with the double 'T's', but create a more contemporary look with a message that positions us as a trusted market leader." Tri Tool continues its tradition of high expectations and integrity as it moves into the future. Rebranding helps reflect the continued growth into new services and markets while holding on to the core values that made the company a leader in quality machine tools and construction and maintenance services.