Troy, MI-based tool and workshop accessories manufacturer/distributor Affinity Tool Works has announced the acquisition of Williamsburg, NM-based Centipede Tool, and an overall rebranding as BORA PortaMate.
Centipede makes the Centipede Support System — a portable and configurable workbench.
With the rebranding, PortaMate products and Centipede Tool’s workstations will be combined, along with the BORA Tool line, into BORA PortaMate as the main overarching brand for the company. Affinity Tool Works will become a separate division as the exclusive U.S. distributor for HTC, Tormek, Sjobergs and FISCH. The newly-formed brand will also include the launch of a new logo and a new website, www.boratool.com.
“BORA Tool carries significant recognition for consumers and in the marketplace as a trusted, reliable brand and the rebranding direction better defines our company to our customers in a crowded and competitive tool line space,” said Todd Gluski, brand manager for Affinity Tool Works and BORA PortaMate. “With the addition of Centipede Tool’s portable workstations to our product mix, BORA PortaMate expands our distribution channel both domestically, internationally and further establishes our position in the marketplace as a leading provider of innovative tools and accessories.”
Established in 2006, privately-owned Affinity Tool Works was founded alongside Bora Tool as a manufacturer and distributor of tools and workshop accessories that serve a variety of markets including building and remodeling, do-it-yourselfers, industrial and woodworking. It acquired PortaMate and HTC products in 2012.
“We’re excited to have found a partner that shares our vision for the potential of our portable workbench technology to support any task, anywhere,” said Keith Fyhr, co-founder of Centipede Tool, LLC. “With new models and accessories on the horizon, the Centipede Support System will continue to become an even more essential portable work support companion on every job site and in busy woodshops around the world.”