Building an ROI model to Evaluate Your B2B E-Commerce Initiative

B2B companies everywhere are under heavy pressure to offer their customers and employees robust e-commerce capabilities that rival best-of-breed consumer-focused companies like Amazon.com and Dell. Whether buying books for themselves, computers for their family, or industrial parts for their employers – shoppers demand and expect the same features and performance from e-commerce systems.

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B2B companies everywhere are under heavy pressure to offer their customers and employees robust e-commerce capabilities that rival best-of-breed consumer-focused companies like Amazon.com and Dell. Whether buying books for themselves, computers for their family, or industrial parts for their employers – shoppers demand and expect the same features and performance from e-commerce systems.