A Lesson In 'Monkeynomics'

In the wake of the global recession, many companies are looking to learn from their mistakes, understand the root causes of them, and find ways to improve. Primate psychologist Laurie Santos looks for the roots of human irrationality by watching the way our primate relatives make decisions. A clever series of experiments in "monkeynomics" shows that some of the silly choices we make, monkeys make too.

In the wake of the global recession, many companies are looking to learn from their mistakes, understand the root causes of them, and find ways to improve. Primate psychologist Laurie Santos looks for the roots of human irrationality by watching the way our primate relatives make decisions. A clever series of experiments in "monkeynomics" shows that some of the silly choices we make, monkeys make too.

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