Newport News, VA – Ferguson, a wholesale distributor of plumbing supplies in the U.S., announces a new partnership with football legend and Emmy® award winning co-host of Fox NFL® Sunday, Terry Bradshaw. Bradshaw will serve as the spokesperson for Ferguson’s contractor business which consists of commercial and residential plumbers, HVAC contractors, waterworks contractors, builders, and remodelers.
“When choosing a spokesperson, we wanted someone who could easily relate to our professional trade customers,” said Ferguson’s Director of Marketing John Gillespie. “Terry is an excellent fit because of his winning record on and off the field, and his professional yet humble style.”
The partnership will kick off with the launch of a new rewards offering for Ferguson’s customer loyalty program, Ferguson PRO Plus™. In addition to receiving discounts and special offers on business products and services, customers enrolled in Ferguson PRO Plus™ can now earn points for their purchases made on Ferguson Online, the company’s transactional e-commerce and account management portal site for trade customers. Points can be redeemed for merchandise, event tickets and travel. Bradshaw will appear in all Ferguson PRO Plus™ promotional materials, including print, online, and national radio advertising.
“I’m really looking forward to partnering with the fine folks at Ferguson,” said Bradshaw. “They strike me as a company that does what they say they’re going to do. They act with integrity and treat their customers and fellow associates like family. These are values that are important to me too.”
Ferguson (www.ferguson.com) is the largest wholesale distributor of residential and commercial plumbing supplies and pipe, valves and fittings in the U.S. The company is also a major distributor of HVAC/R equipment, waterworks and industrial products and services. Founded in 1953 and headquartered in Newport News, Va., Ferguson has sales of $8.8 billion and approximately 17,500 associates in almost 1,300 locations. Ferguson and its subsidiaries serve customers in all 50 states, Puerto Rico, Mexico and the Caribbean. Ferguson is part of Wolseley plc (www.wolseley.com), which is listed on the London Stock Exchange (LSE: WOS) and on the FTSE 100 index of listed companies.