FREEHOLD, N.J. -- Thomas A. Tarantin, president of Tarantin Tank & Equipment Company has announced a rebranding of the company name to Tarantin Industries, Inc. According to Tarantin, the transformation reflects the significant evolution taking place at the specialized wholesale distributor of propane equipment, hearth, and outdoor living products. The new name and a redesigned corporate logo are the first of many advances planned for 2012.
“We believe our rebranding better reflects the growth our company has achieved to date, as well as the future growth we anticipate as we expand into new products and markets,” explains Tarantin. “We offer so much more than propane tanks today, which made our original name seem too limiting.”
The company has now formalized and separately branded its three business segments as well, providing customers within those segments a clearer message and understanding about its products and services, according to Tarantin. The “Tanks and Equipment” segment encompasses the propane tanks, pumps, dispensers, heaters, cylinders, industrial equipment and other related products which have formed the cornerstone of the company for 28 years. “Leisure Lifestyle Products” is the business segment umbrella which covers residential hearth, barbecue, and patio products, and “Technical and Engineering Solutions” represents the branch dedicated to providing technical support and state-of-the-art training programs for customers.