Sonepar Announces First ‘National Customer Appreciation’ Initiative

The electrical distributor’s 12 U.S. subsidiaries will partner with Milwaukee Tool and 3M.

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Sonepar announced Friday that it will run its first national customer appreciation initiative next month in partnership with 3M and Milwaukee Tool.

The electrical distribution giant’s “January Jumpstart” will feature exclusive offers for electrical contractors, demonstrations at local branches and a sweepstakes — with a grand prize of two Milwaukee Packout rack kits, four Packout shelf and e-tracks, and assorted 3M products all valued at $5,000.

The initiative will include all 12 operating companies in the U.S.

“January Jumpstart is more than a sales event — it’s a clear demonstration of our commitment to helping customers succeed in the year ahead,” Sonepar USA Senior Vice President of Sales, Marketing and Customer Experience Heather Naida said in a statement. “We understand the challenges they face and are focused on delivering solutions that address their most pressing needs.”

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