Today, manufacturers and distributors are facing unprecedented competition as the Amazon effect that transformed the B2C marketplace has grown dramatically in B2B circles, placing more and more pressure on industrial companies to quickly implement new business models that go well beyond e-commerce into what is being called ‘modern commerce’ — platforms relying on artificial intelligence (AI) and machine learning that provide customers with a personalized, quick, and frictionless purchasing experience featuring embedded analysis, tracking, and dynamic pricing — a modern commerce model that provides the same customer experience across multiple sales channels.
Main topics for discussion:
- How artificial intelligence is powering modern commerce for manufacturers and distributors
- Leaning more on what is ‘AI’ and ‘machine learning’ to help make up digital ground
- How to provide a consistent customer experience across multiple sales channels
