Amazon has forever changed the way buyers interact with manufactures and distributors, forcing product companies to ramp up the digital side of their business, become more technology-savvy and allow customers to search for and buy products on multiple platforms. Leading companies took notice of Amazon’s marketplace effect more than a decade ago and have proactively adjusted, while others are still lagging behind. Having the right technology in place is crucial for manufacturers and distributors to keep up with customers’ ever-increasing buying expectations and should be a critical focus for capital expenditures going forward.
In this free and educational webinar, we’ll discuss:
- How Amazon has and is currently impacting the way manufacturers and distributors are doing business.
- Strategies for adapting to customer’s needs and wants.
- The role technology plays in determining commerce success.