ATLANTA, GA — SUPPLY.com, a technology-enabled B2B e-commerce and distribution company, has unveiled its new brand presence. After more than 7 years of serving homeowners and trade professionals as National Builder Supply, the name change reflects the company’s rapid growth and evolution in recent years.
“We’re changing our name because we’re growing. We’re adding new products to our catalog, new features to our website, and this year alone, we’ve added over 50 new faces to our team. We’re confident that SUPPLY.com is a name we can grow into - and most importantly, a name that trade professionals can trust,” said Marcus Morgan, CEO.
The SUPPLY.com domain first appeared on the company’s radar in 2012. “We knew back then that it would allow us to expand into different categories and is a domain that’s easy to remember,” he continued. “We purchased it in 2015 and we now have a brand that aligns with the opportunity before us as well as levels the playing field with our competitors, household names like Home Depot, Build.com, and Amazon.com. We’re putting the pieces together to build a billion dollar business and we needed a billion dollar brand to do that.”
Morgan also illustrated how and why his company has grown so quickly, quadrupling revenue in the past 5 years. “Our unique blend of customer service, technology, and inventory makes doing business with us easy,” he explained. “For years, we delivered this combination to homeowners and DIYers. Although we still service this segment, in 2013, we decided to focus on the professional customers who buy our products most frequently and in the highest volumes: builders, contractors, designers, and remodelers. These recurring customers, or ‘pros,’ demand a combination of deep selection, immediate product availability, and personalized service on an e-commerce platform, which is a combination we deliver better than anyone else.”
The opportunity for Morgan and his team is ripe as the plumbing/HVAC supply industry is a $51B industry in which 70 percent of revenues are driven by regional and local suppliers. “These supply houses don’t understand e-commerce and are losing customers to us every day,” he said. “By our calculations, we’ve only touched 1% of the market. There are still 1 million contractors, designers, and remodelers who don’t know we exist. We’re excited to earn their business as SUPPLY.com.”
“We’re also excited about the recruiting possibilities that lie before us,” said Morgan. “With Atlanta being a strong B2B tech hub and with world class talent from Georgia Tech and other local institutions, we’re confident we can scale this team for growth.”