No matter what the economy looks like, sales professionals are constantly looking for ways to improve their strategy and enhance efficiency in order to close more deals.
But the pressure to do so is enhanced when a volatile economic environment risks inconsistent sales.
For Brian Gardner, founder of SalesProcess360, long-used tools like CRM can provide a foundation for success — but only if done in the right way.
Gardner explores this theme in his newest book – "CEO for CRM: Your Roadmap for CRM Success" – and joins the latest episode of "5 Minutes with Industrial Distribution" to discuss why distributors need a designated leader who is responsible for guiding CRM strategy and ensuring company-wide adoption.
CEO for CRM: Your Roadmap for CRM Success is now available for purchase on Amazon.
