Border States Electric Launches New B2B eCommerce Site

The eighth-largest independent electrical distributor in the United States embraces the digital marketplace to provide its customers a more productive online shopping experience.

MinneapolisInsite Software, a leading provider of B2B eCommerce platforms, has announced that Border States Electric, a wholesale electrical product and solution supplier, has launched its customer digital Web store using the InsiteCommerce B2B eCommerce platform.

InsiteCommerce is designed to meet the enterprise-level needs of manufacturers, distributors and retailers with industry-specific B2B workflows. It ensures the delivery of a superior customer experience across any device. It supports rapid deployment (90 days) and has standard integrations with common ERP and CRM systems. 

Border States Electric’s new B2B eCommerce site offers a catalog of more than 215,000 products and online tools for desktop and mobile use to help its customers see pricing and material availability, view open orders, and develop project lists and templates. The site improves the way customers purchase supplies, access invoices, manage their inventory, and conduct their work.

“Border States Electric has a long tradition of customer service excellence, and our new eCommerce service is a result of understanding what our customers need to be successful,” said Gerald “Poke” Buck, senior vice president sales and marketing, Border States Electric. “The new site allows us to better understand our customers’ business, find new solutions for them, and to go beyond a buy/sale transaction to a true value-added partnership to help them succeed.”

The new B2B eCommerce site replaces an outdated eCommerce tool and is made for B2B processes, but with familiar B2C eCommerce usability.

“Distributors such as Border States Electric continue to embrace the growing trend of digital transformation by providing an eBusiness platform that helps their customers save time and resources, while boosting productivity,” said Tony Abena, chief executive officer, Insite Software. “InsiteCommerce delivers B2B-driven functionality while providing the rich user interface and dynamic content B2B buyers have come to expect with eCommerce transactions.”

To learn more about InsiteCommerce, please visit here.

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