In an age of Amazon Business and Google Shopping, businesses must rethink their channel and sales strategies. With the B2B e-commerce market projected to reach $1.1 trillion by 2020, what do marketers need to know about today’s buyers of business products and services?
Sullivan – a brand engagement firm behind organizations like Crown Castle, Charles Schwab, Merrill Lynch, WebMD, and more – created an infographic around what today’s B2B buyer looks for when making B2B purchases online. The infographic is based on Sullivan's recent survey of mid-to-senior level executives responsible for buying business products and services on behalf of their firms.
