6 Reasons Why Supplier Diversity Is Important To OEMs
Supplier diversity is important for many reasons. Unfortunately, misconceptions about supplier diversity in the supply chain still exist. Many people believe that it is a quota system designed to benefit selected groups and nothing else. This belief fails to understand that a competitive advantage exists for OEMs that integrate supplier diversity into their manufacturing and operations. Organizations who have already implemented an effective supplier diversity strategy have realized the benefits. Here are six reasons why your company needs to (re)consider implementing a supplier diversity program:
1. Supplier diversity promotes multiple channels in which goods and services are procured.
The U.S. Census Bureau has repeatedly confirmed that consumers are becoming more diverse. Take Ford Motor Company for example. Ford has been a leader in the automotive industry for supplier diversity spending for years. Ford also benefits from the diverse thinking and new ideas that come out of these relationships. Ford’s diverse suppliers have provided substantial contributions to its profitable growth in the form of new product and technology development, including sustainable products to fuel-efficient vehicle technologies.
2. Organizations can take advantage of new opportunities for business expansion by keeping in step with shifting demographics.
As the makeup of the US population shifts dramatically toward increased diversity, companies must address a consumer base that is anything but homogenous. Dr. Fred McKinney, President & CEO of the Greater New England Minority Supplier Development Council (GNEMSDC) believes that changing demographics of consumer markets are the most important reasons to implement supplier diversity programs. “The issue of diversity is something that any senior executive ignores at their peril. Supplier diversity is connected to market diversity because people do care what these companies do and what effects they have in their communities,” said McKinney. “Companies that are not just selling to, but also buying from communities of color – who have been largely left out of the corporate industrial landscape until more recently – will benefit if they are doing this well.”
3. Supplier diversity can be leveraged into greater market share and profitability.
Let’s look at Ford again. Ford recognizes how vital small, minority-owned businesses are to the U.S. economy, asserting that they are crucial to our nation’s identity, as well as to the identity of the Ford Motor Company. Ford understands and promotes within its company the direct and positive economic impact minority business procurement has on communities where Ford does business. For them, investing in these minority-owned businesses helps build brand loyalty from businesses and communities who directly benefit from the jobs and wealth created by the investment in supplier diversity.
4. Organizations can attract increasingly socially conscious consumers.
Companies with socially responsible business practices appeal to a broad market of consumers interested in supporting companies who make a difference. Furthermore, the extent to which a company invests in its supplier diversity program reflects the company’s commitment to being a socially responsible and progressive business. According to a recent study, “87% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests” (Source: Edelman goodpurpose® 2012). By investing in suppliers with diversity programs, companies can attract increasingly socially conscious consumers.
5. The U.S. government is the largest buyer of products and services.
According to the U.S. Small Business Administration (SBA), “Purchases by military and civilian installations amount to nearly $600 billion a year, and include everything from complex space vehicles to janitorial services.” When it comes to supporting diversity, the government has a certain percentage of federal contracting dollars to spend with minority-owned businesses. Targeted goals for government-wide contracting dollars spent with minority businesses across multiple categories break down according to the following percentages: small businesses (23%), women-owned small businesses (5%), small disadvantaged businesses (5%), service disabled veteran owned small businesses (3%), and HUBZones (3%).
Since it may be inefficient for the federal government to buy from small suppliers in certain cases, it creates an indirect impact by encouraging its major suppliers to utilize minority businesses. Large, non-minority manufacturers can attract government contracts by building subcontracting or supplier relationships (Tier Two) with minority-owned businesses. This demonstrates their commitment to supporting supplier diversity through their purchasing, and helps the government meet and exceed minority spend goals. If you are working with the government, or would like to, supplier diversity needs to be on your agenda. Supplier diversity is a competitive advantage that the government evaluates when considering contracting opportunities.
6. A commitment to supplier diversity balances a company’s corporate social responsibility, which is linked to employee retention.
Just as the demographics of the consumer markets are changing, so is the makeup of the labor markets. As more minorities and women come into positions of corporate power, they ask their companies and employees about how well they are supporting minority businesses and communities. A 2010 study from the Center for Creative Leadership found “the higher an employee rates their organization’s corporate citizenship, the more committed they are to the organization.” (Source: Employee Perceptions of Corporate Social Responsibility).
Through its Minority Contract Program, IBC’s minority certification can be a valuable asset for our end user customers. All purchases made through an IBC contract qualify for 100 percent minority credit. Participating in IBC’s Minority Contract program allows customers to:
- Fulfill minority spending requirements with a top-performing company that has reach and distribution covering multiple product categories
- Gain a competitive edge to win additional business allocated to the minority community
- Increase market share and build brand loyalty in the increasingly diverse sectors of today’s society
- Support local economic growth in the communities in which end users do business
- Better position themselves to compete for federal state and local government contracts