SAP
Steyr-Werner: Setting Business in Motion
with SAP® Hybris® Cloud for Sales
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SAP Hybris Business Transformation Study | Wholesale Distribution | Steyr-Werner Technischer Handel
The Austrian wholesaler Steyr-Werner Technischer Handel GmbH delivers technical
products from over 500 manufacturers to customers in the manufacturing, trade,
and municipal facilities sectors. In addition to its product range, the company also
offers a comprehensive set of services, forming the basis for efficient delivery and
maintenance.
Using the SAP® Hybris® Cloud for Sales solution, Steyr-Werner can now better
satisfy its customers’ needs. In the past, it took considerable time and effort to
consolidate contracts, orders, and memos from numerous data silos and files. Now,
all relevant information is available at just one click. Sales staff can target new
customers more effectively and create accurate sales forecasts. Moreover, the
quality of consulting and customer satisfaction have increased.
SAP Hybris Business Transformation Study | Wholesale Distribution | Steyr-Werner Technischer Handel
Studio SAP | 45622en (16/09) © 2016 SAP SE or an SAP affiliate company. All rights reserved.
Efficient customer care and accurate planning
30,000
Customer meetings
per year
150,000
Parts in the product
range
More
efficient
Customer
consultation
Objectives
• Reliably predict future business potential by analyzing plans, activities, and offers
• Cover project management demands
• Increase efficiency of sales processes
• Create added value in services and product consultation
Why SAP® Hybris® solutions
• Scalable solutions
• Clear interface
• Unified data storage
• Anytime, anywhere access
• Marketing functionality that lets companies tap the potential of customers
Resolution
• Deployed the SAP® Hybris® Cloud for Sales solution, which provides a
360-degree view of all existing customers
• Integrated third-party systems with ease through intelligent interfaces
Benefits
• Transparent and simple documentation on all customer contacts and contracts
• Reliable planning based on accurate forecasts
• High level of usability with the ability to integrate between systems
• Reduction in the loss of information
• Quality and accelerated processes thanks to having all information in a single
solution
• Contextual marketing campaigns to help generate online sales
Company
Steyr-Werner
Technischer Handel GmbH
Headquarters
Pasching, Austria
Industry
Wholesale distribution
Products and Services
Machine elements,
hydraulics, industrial
hoses, fittings, and
operating and engineering
consumables
Employees
190
Revenue
€45 million
Web Site
www.steyr-werner.at/en
Partner
B4B Solutions GmbH
www.b4b-solutions.com/en “Digitization is complex. To us, Run Simple means keeping multifaceted products and
sales processes as simple as possible. SAP Hybris Cloud for Sales helps us to do that.”
Martin Wallinger, Head of Sales and Marketing, Steyr-Werner Technischer Handel GmbH
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