Wajax plans to establish a pair of new executive positions and evaluate “targeted investments” as part of a new strategy roadmap announced this month.
The Toronto-based distributor — the no. 26 company on ID’s newest Big 50 List — also set a goal of becoming “Canada’s fastest-growing provider of industrial products, equipment and services” by 2031, and unveiled a revamped logo and brand slogan.
Wajax announced in its latest earnings report in August that it had convened a “strategy working group” of senior company leaders; its “2027 Strategy Roadmap,” released in early October, established “key priorities,” as well as a “long-term vision” for the next five years.
The company also indicated that it would add a pair of new presidents as part of overall organizational changes: one would lead its Equipment, Parts and Service operations, while the other would helm Industrial Products and Engineered Repair Services. Those leaders would be responsible for sales growth, category management, supplier relationships and other operations in those divisions of the company.
Wajax leaders said that the restructuring would enhance “accountability and execution” and allow it to be “more sales-focused, easier to do business with for customers and supplier partners, and more competitive across Canada.”
“Over the past six months, we have completed a detailed strategic planning process,” Wajax President and CEO George McClean said in a statement. “Gathering a team of 18 senior leaders from across the business, we set out to identify the investments, capabilities and operational priorities required to support profitable growth and to strengthen our competitive position.”
Wajax Limited
The new branding, meanwhile, adds a white maple leaf to the company’s traditional red “W” logo, and introduces the tagline, “Building Canada Together Since 1858.”
