WinWholesale Rebrands As Winsupply

The company – No. 15 on ID's 2015 Big 50 List – has changed its name to fortify and better unite its more than 570 Win local companies into a single, cohesive brand.

Id 8528 Win Supply

Dayton, Ohio-based WinWholesale – No. 15 on Industrial Distribution's 2015 Big 50 List – announced Wednesday that it has officially changed its company name to Winsupply Inc., effective immediately.

"The Winsupply name will help us drive better business results," said Chairman Rick Schwartz. "We can go to market with a stronger brand that enables contractors everywhere to better understand the strength Winsupply brings to our local companies through centralized services including business consulting, capital, product sourcing, training, accounting, IT, payroll and marketing. These services allow local operators to focus on their local markets, products and serving their customers.

“With our new name, their customers can continue to feel confident that the local companies will make decisions on the spot to give them the support and services they need, and deliver the expertise and products when and where they need them. What will change is an enhanced commitment to deliver superior solutions for their everyday needs and unique challenges.”

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Winsupply had $2.5 billion in sales in 2014, up from $2.2 billion in 2013. It is the majority owner of all its local companies in a shared ownership business model.

Schwartz said with the rebranding, WinSupply connects the more than 570 Win local companies to a single, cohesive brand that creates national presence and position, "not only in wholesale distribution but in all of the industries we serve."

Here is a video Winsupply posted on its website and Youtube page on Wednesday, promoting the name change:

Winsupply has local Win companies in 45 states. Most of them operate under Win-branded names including Winsupply, Winnelson, Winair, Windustrial, Winlectric, Winfastener, and Winpump, along with Noland Company.

"Winsupply more accurately describes our business today – suppliers of diverse residential and commercial construction and industrial supplies and equipment, and what customers are seeking from our local companies," Schwartz said. "Our customers enjoy an owner-to-owner relationship and the expertise, equipment and support they need to succeed in their increasingly diversified businesses.

"More and more of our customers are no longer focusing on just one industry, like plumbing. They’re adding heating and air conditioning equipment, PVF or electrical supplies in order to grow and diversify. Similarly, many of our local companies are doing the same, diversifying to meet the needs of their customers and to grow. The Winsupply name does the best job of capturing that diversification."

The company says the rebranding helps end the increase of the different local company names, and that over the next two years and beyond, all new Win companies will have and take the Winsupply name, with the exception of Winwater.