DEERFIELD, Ill. – Feb. 6, 2013 – United Stationers has announced the introduction of “Roll Call,” a new OfficeJan-focused eNewsletter for office products dealers seeking to boost sales of janitorial & sanitation (JanSan) products, breakroom products and safety supplies. Launching this month, the eNewsletter will provide information and updates on key JanSan category programs and selling tools currently available from United Stationers.
“The ‘Roll-Call’ eNewsletter is designed to help dealers grow their share of JanSan business with existing customers, while expanding into new customer opportunities,” said Mike Miller, vice president of marketing and channel development, Lagasse and the Cleaning and Breakroom category for United Stationers. “According to ISSA, the trade association for the sanitary supplies industry, the size of this industry is $23.6 billion. That makes it a great target for office products dealers looking for incremental sales with strong margins.”
Newsletter content will include: industry trends, descriptions of current category marketing and promotional programs, updates to add-on categories such as Breakroom & Safety, dealer success stories, product overviews, and more.
“Roll Call” will be distributed via email on a quarterly basis (i.e. February, May, August and November) to a list of JanSan-focused United dealers. To opt-in, contact RollCall@ussco.com and provide email address(es) of those interested with the subject line “Roll Call.”
About United Stationers
United Stationers Inc. is a leading wholesale distributor of business products, with 2011 net sales of approximately $5.0 billion. The company stocks approximately 100,000 items, including technology products, traditional office products, janitorial and breakroom supplies, office furniture, and industrial products. A network of 72 distribution centers enables delivery of these products to over 25,000 reseller customers. This network, combined with United’s depth and breadth of inventory, enables the company to ship most products overnight to more than 90% of the population of the U.S. and major cities in Mexico. For more information, visit www.unitedstationers.com.