NMHG Reorganizes Hyster & Yale Brands

Chuck Pascarelli, president of sales and marketing for NMHG, commented: “These changes were implemented to create a more focused and customer-centric organization that will allow us to execute in a more nimble and responsive manner to the needs of our customers"

Greenville, NC NACCO Materials Handling Group (NMHG), the parent company of Hyster Company and YaleMaterials Handling Corporation, has announced a corporate reorganization. The reorganization is being made to strengthen the Hyster and Yale lift truck brands, enabling them to provide greater materials handling solutions and value to customers and dealers.

“At NMHG, we have two industry-leading lift truck brands in Hyster and Yale—brands that have stood the test of time and have consistently delivered high productivity and product quality, while reducing operating costs,” said Chuck Pascarelli, president of sales and marketing for NMHG. “These changes were implemented to create a more focused and customer-centric organization that will allow us to execute in a more nimble and responsive manner to the needs of our customers. Because our product offering extends well beyond lift trucks, our goal is to provide solutions to our customers that will help them be more productive and efficient, delivering a lift to their bottom line.”

NMHG will focus on meeting the materials handling needs and challenges of end-users in specific industries and market segments through the creation of three specialized teams—Warehouse, Counterbalance and Big Trucks. These specialized teams will be led by Jonathan Dawley, president, Big Trucks, and Bill Pfleger, vice president, Counterbalance Solutions. The leader of Warehouse Solutions has yet to be named.

The sales effort will be led by David Furman, recently appointed president of NMHG sales. Under Furman’s leadership, the Hyster and Yale sales teams are being aligned under three geographic North American regions—as well as Latin America and national accounts. This new structure is made to strengthen the alignment between NMHG and the Hyster® and Yale® dealer networks to effectively solve end-users materials handling challenges. Each region is led by a vice president responsible for maximizing the value the company delivers to customers through the deployment of its industry leading Hyster and Yale lift truck, aftermarket, financing and fleet management programs. 

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