Alibaba Launches 3 New Offerings for SMBs

Learn about's new Freight, Payment Terms ad Online Trade Shows USA products and services for B2B e-commerce.


NEW YORK — As American small and medium-sized businesses (SMBs) fight through the challenges of COVID-19,, one of the world’s largest B2B e-commerce marketplaces and a business unit of Alibaba Group, hasunveiled three new products and services to help these businesses advance their efforts to digitize and pivot online. The products and services include Freight to enable American SMBs to secure ocean and air shipping for their orders, Payment Terms to provide cash flow control and Online Trade Shows USA to connect U.S. manufacturers and wholesalers with business buyers in an engaging and live online format.

“Doing business online is the bridge for American small businesses through this crisis and into the next decade,” said John Caplan, President of North America and Europe of “We are accelerating our transformation to get both sellers and buyers quickly set up for success and provide the critical tools and services that are required for growth - access to supply and demand, shipping and logistics, and working capital. Ultimately, our goal is to give SMBs even greater access to the $23.9 trillion global B2B e-commerce opportunity – which is six times the size of the B2C e-commerce market.


AsdfMaintaining cash flow and ensuring cash on hand have become even more critical for SMBs during the pandemic. Payment Terms is the first-ever trade financing solution embedded directly into a cross-border B2B e-commerce marketplace, allowing qualified buyers to order goods and pay for them up to 60 days after they are shipped. Before today, the vast majority of cross-border trade between small businesses required full payment upfront. Small businesses could not benefit from the global supply chain financing programs that their larger competitors frequently enjoyed. Payment Terms, offered in collaboration with MSTS, addresses this problem and gives qualified SMBs an additional way to stay competitive by helping to alleviate cash flow pressures.

Payment Terms joins’s suite of financial solutions that provide business buyers the ability to preserve cash for longer while funding their inventory costs.

“While SMBs often have difficulty getting trade financing from banks,’s Payment Terms provides the working capital they need to fuel their growth,” said Caplan. “This is possible for because we know the buyers and sellers on our platform, and financing is offered for transactions that we know are real. This is a truly game-changing innovation that opens new opportunities for America’s small businesses. I can’t wait to see our customers benefit from it.”


With an average order size of $2,000, shipments involve containers and pallets, not parcels and envelopes. The newly-launched Freight, powered by digital freight marketplace Freightos, helps SMBs simplify arranging their bulk shipments with the ability to instantly compare, book, manage and track ocean and air freight in real-time online, effectively modernizing the analog, opaque and historically slow process for arranging cross-border logistics.  


According to Alibaba research, trade shows have historically been the most important way for sellers to meet and acquire new customers, and business buyers have benefited by using them to explore new products and suppliers. COVID-19 has drastically limited this critical channel for trade. In response, is launching Online Trade Shows USA, a series of category-specific, livestreaming experiences designed to convene quality buyers and sellers to meet and transact in real-time over a pre-determined period of days. These events showcasing U.S.-based manufacturers and wholesalers are part of’s global online trade show initiative2 of over 20 shows in the next 120 days to bring the world’s SMBs together over virtual show floors. 

These innovative, digital-first events feature agendas full of insightful keynotes from industry leaders as well as top U.S. suppliers promoting their products to a select audience of verified business buyers. U.S.-based manufacturers and wholesalers are able to showcase their stories, capabilities and products as a way to promote their business, meet new prospects and drive sales during this transition to digital-first trade. Buyers who attend the events can interact and ask questions of the suppliers, schedule one-on-one sessions and place orders through the platform.

“With the disruption of COVID-19, the next era in global trade starts today, from home and online,” Caplan said. “The grit, resilience and needs of American small businesses who face extraordinary challenges right now have inspired and motivate us to re-imagine the trade show experience for our customers. Online Trade Shows USA will showcase the innovative products and capabilities of U.S. small businesses and connect them to our rapidly expanding community of more than 10 million global buyers.”

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