B2B E-Commerce: 2016 Vs. 2018

In January 2018, Handshake surveyed over 500 wholesale distributors that sell B2B to understand their sales challenges and technology investments, with a particular focus on B2B e-commerce. This survey was also done in 2016, and analysis has shed light on exciting changes in B2B e-commerce over the past two years.

This infographic covers the undeniable impact B2B e-commerce is having on manufacturing and distribution, and how this impact has ramped up significantly from 2016 to 2018. It includes stats on market penetration of B2B online ordering, data on results like higher order frequency and customer reactivation, and the proliferation of mobile commerce in B2B.

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