Würth Industry NA Launching Würth Knowing Engineering YouTube Series

The series’ first season, delivered in 15-20 minute episodes on WINA’s YouTube channel, shares Würth’s expertise on fastener-related topics.


INDIANAPOLIS, IN — Würth Industry North America (WINA), A industrial distributor of supply chain solutions for fasteners, MRO and safety equipment, announced Monday that it will be launching a new Engineering YouTube Series called Würth Knowing on March 10.

The series’ first season, delivered in 15-20 minute episodes on WINA’s YouTube channel, shares Würth’s expertise on fastener-related topics. In season two, Würth plans to expand beyond fasteners to cover a wide range of industry-related topics promoting education and innovation in the industry. Würth Knowing was inspired by Würth Industry North America’s industry-renowned Fastener Academy training. The show’s initial episodes dive into topics related to fastener engineering, bolted joint design, and fastener assembly. From basic to complex concepts — discussion, demonstrations, and testing help viewers learn and understand the science behind fastening in an educational and entertaining manner.

Hosted by WINA Technical Instructor Randy Lammers and WINA Applications Engineer Aaron Keevan in Randy’s east Texas workshop, the show aims to help viewers discover what’s Würth Knowing.

"We are beyond thrilled to bring this new educational avenue to our industry,” said Dan Hill, chief executive officer for Würth Industry North America. “Our engineering department has decades of knowledge and are best-in-class at supporting our customers in every aspect of their manufacturing process. Würth Knowing is just one more fantastic offering from the group that shares our expertise with our customers, the industry, and beyond."

"It is exciting to be the first in our industry to offer fun, educational, fastener training via YouTube,” said Becky McMorrow, vice president of marketing and business transformation. "The concept of series was inspired by an old show we all used to enjoy, Home Improvement, or really, the show on the show, "Tool Time," We filmed the show at Randy’s home workshop and it stars two of our fantastic engineers, Randy and Aaron, who bring a new level of energy and fun into learning about fastener engineering."

Würth Industry North America (WINA) is a $1 billion division of the Würth Group, the world’s largest fastener distribution company. As a part of the Würth Group founded in 1945, WINA is a privately held, family-owned business that believes collaboration and partnerships make better business. They have strategically aligned a collective of companies: Würth Action Bolt, Würth Adams, Würth Additive Group, Würth Des Moines Bolt, Würth House of Threads, Würth Industry Canada, Würth Industry de Mexico, Würth Revcar, Würth Service Supply, Würth Snider, Würth SW Industry (Würth Brazil), Würth Timberline, Marine Fasteners, Northern Safety & Industrial, Oliver H. Van Horn, and Weinstock Bros., consisting of more than 110 locations across North America that allow industries to have better planning, parts management, and inventory accuracy. As industry solution drivers, WINA works together onsite by offering products and services such as 3D printing and additive services, digital Kanban, construction services, engineering assistance, quality control, inventory management, vending, safety supplies, kitting and assembly, structural fasteners, and MRO/industrial supplies.

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