Brook Electrical Supply is Now Viking Electric

The previously-announced merger between the two Sonepar USA subsidiaries took effect May 29.

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MINNEAPOLIS, MN — Viking Electric, an electrical products distributor in the Upper Midwest, announced May 29 that Brook Electrical Supply is now operating as Viking Electric. Earlier in the year, it was announced that two Sonepar USA operating companies, Viking Electric and Brook, would be joining forces as one organization.

Since that time, Viking Electric has assumed operations of Brook’s three locations in the Chicago area and is rebranding these locations under the Viking Electric name. The three new Viking Electric locations are being managed by Terry Reister, Viking Electric’s Director of Business Operations - Chicago.

“As we transition from Brook Electrical to the Viking Electric name, we will build on Brook’s long-term market presence in the Chicago area,” Reister said. “We are excited for the opportunity to leverage the talents of our Chicago associates, move forward with the Viking Electric brand name in the Chicago area, and help our customers grow in this market,” he said.

Viking Electric was founded in 1964 with its headquarters in Minneapolis, Minnesota and now operates 24 branch locations across Minnesota, Wisconsin and in the Chicago, Illinois area.

“As we rebrand Brook Electrical to Viking Electric, we will continue to adapt and grow with our customers and associates in the Chicago market,” Viking Electric President Stacy Stanslaski said. “Viking Electric remains committed to our company’s vision to be the indispensable electrical supply chain partner central to our customers’ success,” she said.

Viking Electric has grown to 24 locations across Minnesota, Wisconsin and Chicago. The company’s focus has moved beyond its core identity as an electrical distributor, to delivering services and logistical solutions to its customers. Viking Electric’s customers include residential and commercial electrical contractors, as well as the industrial market.

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