Tour de Force Rebrands

The corporate name change, logo, and website was driven by a desire to better align the company’s image with the products and services it provides.

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FINDLAY, OH — Tour de Force CRM, Inc., a provider of enterprise customer relationship management, business intelligence, sales force automation, and business process optimization software solutions, has changed its name Tour de Force, Inc. In addition to the corporate name change, the company has also unveiled a new logo and a new website at

“Tour de Force is much more than CRM”, remarked Matt Hartman, President, CEO, and founder of Tour de Force, Inc. “The foundation of Tour de Force is customer relationship management (CRM) and sales force automation (SFA), however, the depth and breadth of the Tour de Force solution has grown immensely over the last several years."

“In 2014, we began referring to the Tour de Force solution as a business process optimization (BPO) tool”, continued Hartman. “While BPO has several different meanings throughout the space, to us, Business Process Optimization refers to our ability to touch all facets of our clients’ organizations in order to streamline processes and increase profitability."

The corporate name change was driven by a desire to better align the company’s image with the products and services it provides. Over the past 2 years, Tour de Force, Inc. has rolled out subscription pricing and multiple versions of Tour de Force in order to provide scalable solutions that allow an organization to start with basic features and grow into the more advanced features over time. Tour de Force BI, released in 2014, is a streamlined business intelligence software solution that provides analytics, reporting, and dashboards, along with basic CRM features, at the low price of $25 per user per month. To better meet the needs of organizations that do not have the infrastructure to support an on-premise solution, Tour de Force will be rolling out a cloud/SaaS solution in late 2015.

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