
According to a June 2023 poll by Morning Consult, two-thirds of U.S. consumers said they βroutinely sought outβ products that were made in the USA β a result the firm said was βnot dentedβ by recent economic headwinds.
But consumer goods are just one very application-specific component; potential customers may find it easier to place trust in a foreign-produced product if it doesnβt serve a critical purpose. For users of professional tools, the stakes are much higher.
Many companies work to position their messaging around the domestic materials and assembly that comprise their end products, but for some, itβs a game of inches β careful wording that illustrates a process thatβs American-βmade,β but leverages the lower costs of globally sourced materials.
For Wright Tool, however, there is no need to segment its process in order to badge its products βAmerican-made.β Thatβs because this Ohio company truly walks the walk on domestic production, and has done so for nearly a century β meaning everything from materials to production is taking place here.
But Wright isnβt just a one-trick pony; as the company illustrates proudly on its website, itβs βforging more than just tools.β
History Supports a Modern Maker
Tom Futey, president and co-owner of Wright Tool, said the company was essentially born on the idea of keeping production close. In 1927, founder C. Nelson Wright was a salesman for another tool company when he determined he wanted to make his own tools. Passing along this legacy, his son, Dick Wright β a design engineer β βreally exploded [the growth of] the company in terms of quality manufacturing, processes and patents,β said Futey. The culture of quality and domestic production remained intact over the years as Wright continued to grow under the tutelage of long-serving leadership β Futey is just the fourth company president in 97 years.
Wrightβs talent supported a business that was built around βmade-in-America,β and in a competitive tool market, Wright wants to ensure that the industry understands that these values have remained unchanged. Mike Taylor, Wrightβs VP of operations, explained that the company is able to maintain it through 17 internal departments to eliminate outsourcing and ensure quality.
Supply chain manager Tom Clark added that the companyβs quality processes ensure that Wright inspects every lot of steel that comes through the door βto ensure itβs actually a domestic USA melt, or else our name doesnβt go on the product.β Then, Wright does its own forging βto create maximum strength and designed to provide superior performance,β according to the companyβs website. Wright says it only needs to outsource one material β black oxide β and it does so from a company thatβs just a few miles down the road, making its sourcing supply chain little more than a single link.
Promoting a Competitive Advantage
Wright Tool
As things have evened out a bit β and Wrightβs team is back at capacity β the company turned to efforts to get the word out about their embedded competitive advantage in the market. There are practical reasons for distributors to buy American, especially as more work to regionalize their supply chains. Another way Wright targets the industry is by marketing to end users in critical industries, knowing that the distribution channel wants to provide customers with what they want and need β and thereβs no better way to do that than providing tools that last while supporting them with classic, personal customer service.
Futey proudly explained that Wrightβs tools have no warranty; in their mind, a tool only needs a warranty if it breaks, and these donβt. And if you want to see just how the sausage is made β within reason, of course β Wright is happy to open its doors for customers to get at glimpse at the process, which includes regular dimensional inspections, hardness checks and the like β all on-site at the plant.
Taylor also stressed that, despite this heavy emphasis on quality and inspection, it doesnβt make for a price tag thatβs unsustainable: because the companyβs processes are so refined, he explained, βweβre able to keep our price point fairly competitive.β
True Craftsmanship
With no plans to change its approach to quality, domestic tool production, the future looks bright for Wright. Said Futey, βWeβre ready for the next generation of growth.β
This will come at the hands of Wrightβs dedicated and talented team. Wrightβs leadership takes pride in its workforce, pointing to three team members who were recently lauded for 40 years of service within the organization β a rare feat in any business.
βLike everybody, we had difficulty hiring during the early 2020s,β said Taylor, βbut weβve been able to beat the market [since then] in how weβve been able to not only acquire people, but retain them.β
One way Wright does this is by building the feedback of all employees into the strategic process. βBirthday roundtablesβ are a way to gain consistent input: each month, those celebrating birthdays are able to sit down and offer feedback on the operations. The company then reports the actionable steps taken based on that input at its quarterly meetings. Birthday roundtables have turned into having β160 board members,β said Futey. βThose have been wonderful to engage people.β
Another thing Taylor believes critical to the teamβs engagement goes back to the focused production process so inherent to Wrightβs business.
βOne of the things we instill here is actual, true craftsmanship,β Taylor said, βto make the American dream.β