Managing Product Content for Omni-channel Commerce

In recent years, the rise of omni-channel commerce and proliferation of digital channels have precipitated seismic shifts in consumer behavior. Customers who might have previously been
motivated by brand loyalty are now faced with a superabundance of shopping options and limited time to navigate them – a scenario that promotes more carefully considered purchasing decisions in response to precise desires and requirements.

In recent years, the rise of omni-channel commerce and proliferation of digital channels have precipitated seismic shifts in consumer behavior. Customers who might have previously been motivated by brand loyalty are now faced with a superabundance of shopping options and limited time to navigate them – a scenario that promotes more carefully considered purchasing decisions in response to precise desires and requirements.