Ferguson Online Completes Optimization For Mobile

According to eMarketer, only 50 percent of sites are optimized for mobile and 46 percent of users state that they will not return to a non-optimized site. Taking this information into account, Ferguson recently redesigned their B2B transactional website.

Newport News, VAAccording to eMarketer, only 50 percent of sites are optimized for mobile and 46 percent of users state that they will not return to a non-optimized site. Taking this information into account, Ferguson recently redesigned their B2B transactional website, Ferguson Online, for easy access through any smart phone, iPad or other mobile device. The site will automatically detect if the visitor is using a mobile device and will direct them to the fully optimized mobile version.

“Time is money,” explained Chris Ann Jackson, Ferguson’s  senior manager of eBusiness operations. “Plumbers, contractors and other trade professionals are constantly on-the-go, moving from job site to job site. At Ferguson, we’ve made it even easier to connect and do business with us simply through your smart phone. We are thrilled to offer this new service and look forward to building even better relationships with our customers.”

Through the new mobile site, existing Ferguson Online customers have the ability to manage accounts on the go, place orders and check product availability, download spec sheets and installation guides and obtain contract pricing and availability. The site also allows users to share information back and forth between mobile devices and their desktop computers.

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