Pradip Krishnadevarajan

I Stock 1213869400

Distributors Must Move During a Crisis

To gain more control in this volatile and unpredictable market, distributors need to mobilize, observe, validate and enable – or MOVE. Here’s how.

I Stock 689431464

Avoid a Price War: Don’t Be Everything to Everyone

If distributors don't optimize the value of their customer relationships, they're missing opportunities.

I Stock 1135131695

Prioritize 3 Factors to Drive Customer Experience

Distributors often develop a value proposition and then immediately fall back into status quo. Here are the factors to focus on when sharpening customer experience.