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More from Pradip Krishnadevarajan
Industrial Media Unboxing Video
IEN Unboxed is a new show in which our editors unbox new tools on the market and discuss their features.
Nov 16th, 2021
Bringing Science to Your Art-Heavy Sales Management Methods
Managing the distribution sales force is an opportunity-rich area for taking advantage of such data through analysis.
Jul 16th, 2021
How to Build a Value-Based Pricing Culture
Moving to a value-based pricing approach begins by creating a culture for it internally. Here's a 10-step roadmap to do so.
Jan 22nd, 2021
Distributors Must Move During a Crisis
To gain more control in this volatile and unpredictable market, distributors need to mobilize, observe, validate and enable – or MOVE. Here’s how.
Apr 8th, 2020
Avoid a Price War: Don’t Be Everything to Everyone
If distributors don't optimize the value of their customer relationships, they're missing opportunities.
Feb 25th, 2020
Prioritize 3 Factors to Drive Customer Experience
Distributors often develop a value proposition and then immediately fall back into status quo. Here are the factors to focus on when sharpening customer experience.
Jan 23rd, 2020