Pradip Krishnadevarajan

Expanding Opportunities for Minority and Women-Owned Businesses

Expanding Opportunities for Minority and Women-Owned Businesses

The Export-Import Bank of the United States offers a number of tools to assist all U.S. manufacturers, and works to ensure that these opportunities are readily available to businesses owned by minorities and women. Watch video to learn more.

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Bringing Science to Your Art-Heavy Sales Management Methods

Managing the distribution sales force is an opportunity-rich area for taking advantage of such data through analysis.

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How to Build a Value-Based Pricing Culture

Moving to a value-based pricing approach begins by creating a culture for it internally. Here's a 10-step roadmap to do so.

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Distributors Must Move During a Crisis

To gain more control in this volatile and unpredictable market, distributors need to mobilize, observe, validate and enable – or MOVE. Here’s how.

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Avoid a Price War: Don’t Be Everything to Everyone

If distributors don't optimize the value of their customer relationships, they're missing opportunities.

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Prioritize 3 Factors to Drive Customer Experience

Distributors often develop a value proposition and then immediately fall back into status quo. Here are the factors to focus on when sharpening customer experience.