Pradip Krishnadevarajan

Industrial Media Unboxing Video

Industrial Media Unboxing Video

IEN Unboxed is a new show in which our editors unbox new tools on the market and discuss their features.

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Bringing Science to Your Art-Heavy Sales Management Methods

Managing the distribution sales force is an opportunity-rich area for taking advantage of such data through analysis.

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How to Build a Value-Based Pricing Culture

Moving to a value-based pricing approach begins by creating a culture for it internally. Here's a 10-step roadmap to do so.

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Distributors Must Move During a Crisis

To gain more control in this volatile and unpredictable market, distributors need to mobilize, observe, validate and enable – or MOVE. Here’s how.

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Avoid a Price War: Don’t Be Everything to Everyone

If distributors don't optimize the value of their customer relationships, they're missing opportunities.

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Prioritize 3 Factors to Drive Customer Experience

Distributors often develop a value proposition and then immediately fall back into status quo. Here are the factors to focus on when sharpening customer experience.